Transforming Maple Leaf Foods’ Brands for the Modern Age

Maple Leaf Foods has provided Canadian families with high-quality, great-tasting protein products for over 100 years under leading brands such as Maple Leaf, Schneiders, and Greenfield Natural Meats. With 10+ brands, Maple Leaf Foods needed a harmonious ecosystem to manage all websites seamlessly.

A computer monitor shows a webpage header with the text "A Family of Brands" above a family enjoying a picnic. Below, brand logos for Maple Leaf, Schneiders, and Greenfield Natural Meat are visible.
A webpage displays the message "We’re on a journey to Raise the Good in Food" with a background image of a mother and daughter sharing a hot dog outdoors.
The “Maple Leaf Foods’ Leadership Team” page showing professional photos and titles of executives including Ben Brooks, Stephane Dubreuil, and Jumoke Fagbemi.

Simple, scalable solutions for a large corporate enterprise

A smartphone screen displays a vibrant red webpage for Lightlife with the headline “This is tempenfy,” highlighting plant-based protein and a photo of a woman holding a cookbook.
A webpage with the Maple Leaf logo features the phrase "Real food for real families" above a photo of a boy eating and a woman smiling beside him in a kitchen.
A webpage from Schneiders promotes “NEW Breakfast Sandwiches & Breakfast Bites” with a close-up of various breakfast sandwiches on a wooden plate.
A dark green-themed webpage displays a forest background with the headline “WELCOME TO THE LOW CARB(ON) DIET,” promoting eco-friendly food choices and carbon reduction tips.
The homepage of Lightlife featuring a promotional banner reading “Check out our fresh new look!” with images of various plant-based packaged products surrounded by vegetables.
A cleanly designed webpage for Grab’n Snack showing the tagline “We’re not just a snack. We’re the main event.” next to a floating snack pack with nuts, cheese, and meat.
A webpage from Mitchell’s Foods with the headline “At our table, everyone’s welcome” shown above a cheerful outdoor gathering. A diverse group of adults is smiling and holding plates of food, enjoying a sunny day in a residential neighbourhood. A stylized gold illustration of grilling tongs appears in the background.

The Results

Maple Leaf Foods is now using a cohesive WordPress Multisite ecosystem, allowing them to create new custom sites quickly and efficiently using the block editor. Thanks to the easy-to-use, component-based system, their technical debt has been significantly reduced, and the time to market for new sites and landing pages has decreased.

20

new websites developed.

80%

faster go-to-market for branded websites

6

sub-brands supported.