A person using a stylus on a tablet while browsing the Hip2Keto website. The screen shows a grid layout of keto-friendly recipes with thumbnails, star ratings, and titles.

Refining UX and Functionality for Hip2Save Brands

Hip2Save is a team of hard-working, dedicated deal hunters that personally source and curate the best in-store deals, online bargains, freebies, budget-friendly recipes, travel tips, coupons, and much more.

Associated Brands We Serve

Overview

With hundreds of deals being posted daily and traffic soaring to millions of page views a month, Hip2Save needed a platform that could scale with them.

Challenges

Built for Scale: Supporting Millions of Page Views with Ease.

We developed the solution to run on the WordPress VIP cloud-based hosting. The Hip2Save team has the freedom to publish as much content as they like without ever having to compromise speed or performance.

A webpage from Hip2Save featuring a product review for Go Air Sport wireless earbuds. The page shows a woman wearing the earbuds, along with a description and a highlighted customer review.
A brand directory page from Hip2Save displaying clickable logos of various retailers like Amazon, Walmart, Target, and Best Buy. The top section features lifestyle images related to shopping and packaging.

Challenges

Building a Community of Savvy Shoppers.

Hip2Save is not just about providing its visitors with the latest deals and coupons; it is about a community of like-minded individuals on a mission to save. We wanted to give these deal-hunters the opportunity to have a voice and share their findings with others. 

We developed the Hip2Save insiders, allowing logged-in members to save deals to their HipList, rate and save recipes, and share their deals with others through Hip2Share. Our Social login and registration plugin offers a passwordless experience to gain access and quickly join in on the fun.

Challenges

Expanding with Ease: A Network Built for Growth.

Built on a WordPress Multisite network, the Hip2Save team can roll out any number of sites within its network. Through theme customization options, Hip2Keto provides its audience with healthy recipes, keto deals and products, and dining guides.

Under the hood, structured data tags boost recipes’ search performance and display information such as reviewer ratings, cooking and preparation times, and nutrition information.

The homepage of Hip2Keto showcasing popular and recent keto recipes. Sections include “Top Viewed Today” and “Latest Posts,” with images and ratings for each featured dish.

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