Transforming HousingWire’s Digital Presence
With over 4 million annual unique visitors, HousingWire is the community for mortgage and housing professionals to engage and connect.
Overview
HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets, boasting a readership that spans lending, servicing, investments, real estate market participants, and financial market professionals.
Challenges
Unleashing Editorial Freedom with WordPress
When we were approached by HousingWire, they were on an expensive platform with annual fees that were coming to the end of its cycle and would require updates. The restricted content management system didn’t satisfy the needs of their editors or audience. The move to WordPress would allow them the freedom to publish without being tied down, and the open-source platform would help streamline their editorial process.
Challenges
From Discovery to Delivery: Optimizing HousingWire’s Workflow
During the discovery phase, we met with senior staff, editors, and ad operations to determine the current pain points and what they are looking for in the new solution. This was taken into consideration from the wireframing stages through to development. Using the WordPress block editor, creating content is now easy and efficient. With more focus on producing content and less time fighting with technology, HousingWire has dramatically improved its journalism workflow.
Challenges
Expanding the Network: From News to Premium Events
Because of WordPress’s flexibility, HousingWire can launch new websites within the same network. Engage Events is built on a child theme of HousingWire.com and offers the ability to sell tickets to premium events. Powered by WooCommerce, the entire eCommerce experience is managed within the same platform.
Challenges
Delivering Exclusive Content and Insights through HW+
With the ability to publish any type of content, HousingWire now produces long-form article content, webinars, whitepapers, videos, podcasts, directory listings, and more. Premium content is delivered through HW+, giving members exclusive access to insights and analysis.
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