A laptop screen displays the Team Canada website featuring the "Team Canada Impact Agenda" with a female athlete in red leggings mid-jump. The sidebar menu includes categories such as Stories, Athletes, Sports, and Games, with the language toggle set to French (FR).

Canadian Olympic Committee

Trew Knowledge was selected to develop the official Canadian Olympic Committee’s new website Olympic.ca & Olympique.ca.

Overview

The Canadian Olympic Committee (COC) leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. By sharing athletes’ stories, they inspire all Canadians through the power of sport.

Goals

Empowering stories, inspiring a nation.

By relying on our programming capabilities, we were able to meet the COC’s objectives to create a unique and interactive user experience, creating searchable and dynamic content for sports, stories, athletes, games, videos, and more. Together, we helped support the COC’s mission to share athletes’ stories, inspire Canadians, and provide them with the information they want in a format that works on any device they might own.

A desktop browser shows the Canadian Olympic Foundation's "Stories" page with a grid of story thumbnails and headlines, including highlights of Giving Tuesday, Olympic athletes’ experiences, and funding announcements.
A full-page view of the “Stories” section on the Team Canada website, with a vertical navigation bar on the left and a headline banner promoting donations. News stories with athlete photos and red headlines appear in a grid layout.

Performance

Unmatched speed and reliability for peak moments.

The websites were built for speed and performance on the WordPress VIP platform to ensure guaranteed uptime and high-quality performance when experiencing millions of interactions simultaneously. Additionally, Trew Knowledge continues to support the Canadian Olympic Committee through ongoing support and maintenance.

Achievements

Award-winning excellence in sports.

Olympic.ca won the Communication Arts “Webpick of the Week ” award based on its superior aesthetics, technical expertise, functionality, and overall site experience.

Olympic.ca has also been honoured as the Best Sports website, along with NBA.com and MLB.com, in the 18th Annual Webby Awards.

A smartphone screen displays the Canadian Olympic Foundation website with a call to action titled “Be the power behind their potential.” The screen shows a group of Team Canada athletes in red uniforms waving flags during an Olympic ceremony. A black circular “Ca” logo overlaps the bottom-right corner of the phone image.
A Canadian track and field athlete, wearing a red Canada uniform and a bib labeled "Paris 2024," proudly holds the Canadian flag behind his shoulders while smiling toward the crowd.

Features

Uniting Fans with Exclusive Rewards and Access

The Canadian Olympic Club is an all-access community that unites and rewards Team Canada fans. Club members can gain points, earn rewards, and receive email updates from the Canadian Olympic Team. Powered by SAP CDC, Trew Knowledge developed the first digital fan club for any national Olympic team.  

Two smartphones displayed on concrete blocks. One phone shows the French version of the Team Canada site with a red menu and Team Canada Impact Agenda banner. The other displays the Olympic Club site with a contest to win a jacket signed by gymnast Félix Dolci.

The Results

Olympic.ca has been honoured among the Best Sports website including NBA.com and MLB.com — in the 18th Annual Webby Awards.

5,000%

Increase in website traffic

6

We have supported the COC for 6 Olympic Games.

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