Elevating Air Canada and Aeroplan to New Heights
Aeroplan, Air Canada’s frequent flier program, was created in 1984 to help members travel, earn, and redeem their points for various rewards, travel, and more. Aeroplan became a separate entity in 2002, and its members can now earn points when they fly, shop with preferred partners, and use an Aeroplan credit card. Aeroplan was evolving, but its legacy system was not keeping up—it needed a modernized, more secure system with an infrastructure that could support its high-level data needs and a reimagined loyalty program like no other before.
Associated Brands We Serve
Overview
Air Canada and Aeroplan are revolutionizing air travel and loyalty rewards, but legacy systems were holding them back. They needed a modern system that created an immersive travel experience and a secure solution that protected customers.
Air Canada and Aeroplan partnered with Trew Knowledge to leverage our expertise in login, registration, and privacy-by-design for global enterprise ecosystems to assist in building a system that would meet the expectations of the program and its omnichannel, fully integrated solution. A large-scale migration was required to move all the personally identifiable information (PII) and customer data securely to a system that allows Aeroplan to quickly onboard new partners so they can scale the program to offer more opportunities for members to earn. We worked with Aeroplan to create an ecosystem that makes the experience of flying with Air Canada—and earning with Aeroplan—better.
01.
Consulting to create an efficient solution
Trew Knowledge consulted on every aspect of the project. We worked as the privacy-by-design consultants on the project, communicating with all internal and external teams involved. We advised on the solution architecture of the entire ecosystem to ensure that information flowed efficiently from one system to another.
02.
An agile, at-scale migration process
We built a plan to move the data from one system to another and then executed all the data safely and securely. This involved the large-scale initial migration of all the PII and customer identity information into the SAP CDC platform and connecting all the Air Canada and Aeroplan applications to a centralized identity management system. Throughout the process, we worked with the understanding that security was of the utmost importance.
03.
Building an omnichannel system
Trew Knowledge built an omnichannel system that connects to every aspect of the Air Canada and Aeroplan brands. The system connects to the mobile application, website, loyalty program, partners, call center, and flight pass and ultimately connects to all their internal downstream systems. The member experience is an essential part of Aeroplan’s digital experience. Ultimately, we created a safe and secure login environment with consent management.
05.
Prioritizing privacy and security
Leveraging our extensive experience with cybersecurity and privacy-by-design, we ensured every aspect of the omnichannel experience was safe and secure. We ensured Aeroplan’s login, consent management, and privacy policy management adhered to all Canadian and international data collection, privacy, and consent legislation. This includes CASL and GDPR. We also implemented multi-factor authentication (MFA) for the member login process. We continue to consult with Aeroplan on their cybersecurity and provide a managed security service where we continually mitigate and manage threats and provide disaster recovery if needed.
The Results
The omni-channel system has given Aeroplan a fully integrated model that has strengthened the security and compliance surrounding customer PII data. This secure platform builds trust with its members while keeping their data safe. They can quickly onboard new partners, and the tech debt that resulted from their legacy platform has been removed. With its new system, Aeroplan has become the world’s best airline program, offering more features, benefits, and ways to redeem itself than any other program currently on the market.
12+
applications built in a fully integrated system
16M+
protecting over 16 million members’ information
400+
providing WiFi to a fleet of 400+ planes
1,000’s
security threats mitigated and defended
Browse More Case Studies
Canadian Olympic Committee
The Canadian Olympic Committee (COC) leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. By sharing athletes’ stories, they inspire all Canadians through the power of sport.
Maple Leaf Foods
Maple Leaf Foods has been providing Canadian families with high-quality, great-tasting protein products for over 100 years under leading brands such as Maple Leaf, Schneiders, and Greenfield Natural Meats. With 10+ brands, Maple Leaf Foods needed a harmonious ecosystem to manage all websites seamlessly.