A person wearing a pink "MISTER PIO" t-shirt and a backwards cap turns a spit of rotisserie chicken over glowing charcoal in a commercial oven.

Mister Pio serves good taste in design

Mister Pio is a restaurant in Phoenix, AZ, serving Peruvian rotisserie chicken, unique for its peppery spice blend and preparation over charcoal and wood fire.

Overview

Mister Pio is a Peruvian rotisserie chicken restaurant in Phoenix, Arizona, with a deep commitment to authentic, high-quality cuisine in a casual setting. Birds are seasoned with a 22-spice rub, marinated for 48 hours, and traditionally cooked over charcoal and wood. The owners aimed to create a brand that feels modern and playfully connects to its Peruvian heritage.

Process

Conceptualization for Mister Pio began with a dive into Peruvian culinary culture, its ingredients and traditions in cooking. The logo was inspired by a child’s drawing of a chicken, paired with a lively wordmark to express a free personality. This attitude was used to inform a full brand identity system and website.

Solution

The full brand identity system included logos, stationery, flyers, posters, packaging, and merchandise. Each piece reflects Mister Pio’s genuine, joyful spirit. The website extends the brand with vibrant visuals, personal touches, and a loose, expressive layout that highlights its Peruvian soul.

A modern display shelf filled with decorative items, plants, and books, next to a sleek refrigerator in a bright café setting. The wooden table in the foreground adds to the inviting atmosphere.

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