Every so often, a piece of news arrives that feels bigger than a headline. It is the kind that connects the work happening behind the scenes with the stories unfolding across the country. The recent announcement that Maple Leaf Foods is joining Team Canada as the Official Protein Partner is one of those moments.
Both organizations have been part of Trew Knowledge’s journey for years. They come from different worlds. One is rooted in family homes and everyday meals. The other represents Canadian excellence on the world’s largest stage. Yet they share a commitment to purpose, community, and supporting the next generation. Seeing them unite in a partnership centred on performance and national pride carries a special kind of resonance.
There is something uniquely Canadian about this alignment. Maple Leaf Foods is part of routines that begin before dawn, packed into lunch bags or served between practices. Team Canada carries the hopes of athletes who train in quiet rinks, community pools, and small-town tracks long before they enter the spotlight. Their collaboration feels natural because both touch moments that define who we are as a country. The everyday and the extraordinary stand side by side.
This partnership is more than a campaign. It is an investment in the pathway between those early routines and the podium. It supports athletes now while helping the next generation imagine themselves in the red and white. That commitment also reaches across Canada’s digital landscape, shaping how fans connect with athletes, how stories are shared, and how inspiration finds a place in daily life.
At Trew Knowledge, the work often lives in the background. We build the platforms, shape the experiences, and support the stories that bring communities together. Moments like this reveal how the digital foundations we create intersect with national moments that matter.
When two clients come together to fuel something larger than themselves, it becomes a reminder of why thoughtful digital experiences are so important. These are the places where partnerships find their voice, where fans find connection, and where pride becomes something people can participate in.
Every now and then, work crosses paths with something larger. It becomes part of a feeling that stretches across the country. This partnership is one of those moments.
Our Work With Maple Leaf Foods
Trew Knowledge has partnered with Maple Leaf Foods to modernize and unify the digital presence of a family of brands that Canadians have trusted for generations. What began as a scattered collection of websites across different vendors and platforms evolved into a single, cohesive WordPress multisite ecosystem designed to support more than ten brands under one roof.
Through a block-based architecture, integrations that automate nutritional information, and a framework that dramatically reduces technical debt, the Maple Leaf Foods team now has a flexible system that lets every brand maintain its identity while benefiting from shared components, scalable infrastructure, and faster go-to-market timelines. It’s a digital foundation built for a company that sits in the daily routines of millions of Canadians.
Our Work With the Canadian Olympic Committee
Our partnership with the Canadian Olympic Committee has spanned six Olympic Games and includes programming the digital home of Team Canada through Olympic.ca and Olympique.ca. The goal has always been simple: make it easy for Canadians to follow the athletes who inspire them.
We created an experience that brings sports, stories, results, videos, and athlete profiles together in a dynamic and searchable way, supported by a platform built for peak performance moments when the entire country is watching. We also helped launch the Canadian Olympic Club, the first digital fan club for any national Olympic team, giving supporters exclusive rewards and deeper ways to connect.
The result is a digital ecosystem recognized internationally for design and performance, but more importantly, one that helps carry the stories that unite fans across Canada.
If your organization is looking to build digital experiences that create connection, resilience, and real impact, Trew Knowledge can help you get there. Start a conversation with our experts.
