The Evolution of Recruitment for the Toronto Film School
Toronto Film School at RCC Institute of Technology is an educational leader in film production, interior design, graphic design, and video game production, to name a few. Toronto Film School provides education to a large number of local and international students. They provide the tools for individuals to succeed in a creative industry, all while building and nurturing personal relationships.
Overview
TFS worked in tandem with Trew Knowledge to create a web-based admissions application which made it easy for applicants and admissions “advisors” to communicate, locate/provide information for the admissions process, and find dates and times for deadlines or important events.
The proposed strategy and design showcased to TFS by Trew Knowledge was an admissions process which revolved around each program. This includes a checklist for the most relevant and important requirements for applicants, information about the program and post-graduation careers, an advisor profile with contact information, communication preferences, a direct message feature, a student work section, and much more. With a term-by-term walk-through approach, the “Inspire” application makes it easy for applicants to know exactly what they will be learning and when they will be learning it.
The results
Faster connection to advisors and plenty more features
Powered by WordPress, the new TFS recruitment website highlighted programs’ values and structures, inspiring industry statistics, faculty and more. The solution also connected prospects and past students interested in sharing their own stories, provided real-time advisor support and collected insights through feedback survey questions. As part of the new admissions strategy, TK introduced a post-interview procedure to help speed up the application conversion cycle.
The Results
The new admissions flow also allowed prospects to interact with content related to their chosen programs and build an admission checklist followed by a post-interview experience after the interview step.
53%
increase in enrollments.
52
program advisors are connected with prospects.
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