
Developing a Next-Gen Resources Hub for StackAdapt
StackAdapt is a leading programmatic advertising platform recognized for its innovative technology and effectiveness. It offers multi-channel reach, precise targeting, creative optimization, and real-time analytics, enabling efficient and targeted digital ad campaigns.
Overview
When StackAdapt decided to reimagine its digital resource hub, a critical destination for marketers seeking the latest news in digital trends and programmatic advertising, the company had a clear vision: create a sophisticated WordPress-based platform to enhance the accessibility and management of various content types, including blog posts, webinars, downloadable content, and podcasts.
While the design framework was meticulously planned, bringing this vision to life required specialized expertise. This need led StackAdapt to Trew Knowledge, where our proven track record in WordPress development aligned perfectly with their technical requirements.
01.
Content Management Evolution
StackAdapt initially explored a proprietary CMS solution, but limitations in flexibility and development progress led them to seek a more robust platform. They shifted to WordPress, seeking a solution allowing their marketing team to create content freely while adhering to their established design and usability frameworks.


02.
Bridging Technologies with Innovation
The migration from Svelte to React-based WordPress blocks demanded meticulous attention to component architecture. Our team analyzed each Svelte component’s behaviour and structure, then engineered equivalent React implementations that maintained feature parity while integrating naturally with WordPress’s block editor interface.
03.
Blueprint for Better Content
Technical innovation drove our development of StackAdapt’s custom block library, a collection of over twenty-five specialized WordPress components crafted to serve specific content needs, such as managing podcast episodes, coordinating webinar schedules, or organizing author contributions.
Built using WordPress’s Full Site Editing (FSE) capabilities, the platform enables comprehensive control through the WordPress admin interface. To maintain consistency with StackAdapt’s primary site, we developed custom blocks, including a mega menu for their layered header system, while leveraging core blocks and templating for content structure. Together, these create a cohesive publishing platform that aligns with StackAdapt’s design requirements. Our team also implemented custom integrations to link content actions directly to StackAdapt’s Salesforce CRM, enhancing user data management and marketing capabilities.


The Results
The new platform has transformed StackAdapt’s content management capabilities, allowing their marketing team to create and publish content independently. The platform’s flexibility enables template creation without developer intervention while maintaining brand consistency across all content types. Following the successful launch of the resource hub, we’ve established an ongoing partnership with StackAdapt focused on continuous improvements and enhancements to their digital presence.
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