Developing a Next-Gen Resources Hub for StackAdapt 

StackAdapt is a leading programmatic advertising platform recognized for its innovative technology and effectiveness. It offers multi-channel reach, precise targeting, creative optimization, and real-time analytics, enabling efficient and targeted digital ad campaigns.

Content Management Evolution

StackAdapt initially explored a proprietary CMS solution, but limitations in flexibility and development progress led them to seek a more robust platform. They shifted to WordPress, seeking a solution allowing their marketing team to create content freely while adhering to their established design and usability frameworks.

Bridging Technologies with Innovation

The migration from Svelte to React-based WordPress blocks demanded meticulous attention to component architecture. Our team analyzed each Svelte component’s behaviour and structure, then engineered equivalent React implementations that maintained feature parity while integrating naturally with WordPress’s block editor interface.

Blueprint for Better Content

Technical innovation drove our development of StackAdapt’s custom block library, a collection of over twenty-five specialized WordPress components crafted to serve specific content needs, such as managing podcast episodes, coordinating webinar schedules, or organizing author contributions. 

Built using WordPress’s Full Site Editing (FSE) capabilities, the platform enables comprehensive control through the WordPress admin interface. To maintain consistency with StackAdapt’s primary site, we developed custom blocks, including a mega menu for their layered header system, while leveraging core blocks and templating for content structure. Together, these create a cohesive publishing platform that aligns with StackAdapt’s design requirements. Our team also implemented custom integrations to link content actions directly to StackAdapt’s Salesforce CRM, enhancing user data management and marketing capabilities.