AI This Week: Automattic, Google, and the Rise of Flux

6 mins

This week in AI, Automattic introduces a new AI tool to help WordPress users craft more precise content. At the same time, Google rolls out Gemini Live, offering a more interactive voice chat experience. We also explore Silvia’s Spanglish-friendly dictation abilities and YouTube’s latest AI brainstorming feature. Plus, our tech highlight features Flux, a powerful new player in AI image generation.

Automattic Introduces AI Tool to Simplify WordPress Writing

Automattic has introduced a new AI tool, “Write Brief with AI,” designed to help WordPress.com users write more clearly and succinctly. Initially developed as an internal tool named “Breve,” this feature has now been released in beta as part of the Jetpack suite, available for free to all WordPress.com users.

Featured Image: WordPress.com

“Write Brief with AI” assists bloggers in refining their content by offering suggestions to simplify long sentences, replace uncertain words with more confident alternatives, and streamline vocabulary. The tool also provides a readability score to help users gauge the accessibility of their writing, encouraging a target score of 8-12 for optimal clarity.

This tool works with various content blocks seamlessly integrated into the WordPress editor, allowing users to enhance their writing directly within their familiar workspace. Users can activate the tool by simply clicking the Jetpack icon.

While currently available only in English, Automattic plans to expand language support in future updates. 

Meet Silvia – The AI Dictation Assistant Fluent in Spanglish and Beyond

For millions of bilingual speakers, switching between languages mid-sentence is natural, but it often confuses AI assistants. Silvia, a new AI-powered dictation tool, is designed to address this very issue, understanding and transcribing language blends like “Spanglish” with ease. 

Featured Image: Silvia

Silvia currently supports Spanish and English, with additional languages like French, Romanian, Ukrainian, German, and Dutch on the way. This app integrates seamlessly with your keyboard, allowing users to speak naturally in their preferred language mix without missing a beat. It uses iOS 18’s new Translation API alongside OpenAI’s Whisper technology to ensure quick and accurate transcription, all while maintaining user privacy by not storing any data. Although it’s initially focused on languages using the Roman alphabet, the groundwork is laid for future expansions.

Unlike many AI tools that overpromise, Silvia’s goal is simple: to reflect how bilingual people speak, making digital communication more intuitive for those who regularly switch between languages. Silvia is expected to be available for download by the end of the month, and you can sign up now to be notified when it’s released.

YouTube Tests Brainstorming Feature with Google Gemini Integration

YouTube is experimenting with a new feature called “Brainstorm with Gemini,” which uses Google’s AI to help creators develop video ideas, titles, and thumbnails. This tool, currently available to select creators, aims to streamline the creative process by offering AI-driven suggestions tailored to audience interests.

Building on a previous AI content inspiration tool, Brainstorm with Gemini allows creators to input video ideas directly into YouTube Studio, where they can choose between the original tool and the new Gemini-powered assistant. This integration could give YouTube an edge over competitors like TikTok and Instagram by focusing on enhancing content creation through AI.

YouTube will gather feedback from this limited experiment before deciding whether to roll out the feature more broadly.

Google Launches Gemini Live, a New Conversational AI Tool

Google has officially launched Gemini Live, its latest AI-powered chatbot feature designed to compete with OpenAI’s Advanced Voice Mode for ChatGPT. Announced at the Made by Google 2024 event, Gemini Live enables users to engage in “in-depth” voice conversations with the AI on their smartphones, offering a more natural and interactive experience.

Featured Image: Google

With Gemini Live, users can interrupt the AI mid-sentence, ask follow-up questions, and choose from ten new natural-sounding voices for responses. This hands-free feature allows continuous conversation even when the phone is locked, or the app is running in the background. Google highlights its potential use for tasks like rehearsing job interviews, with the AI offering real-time feedback and suggestions.

One of Gemini Live’s standout features is its extended memory, which, thanks to the Gemini 1.5 Pro and 1.5 Flash models, allows it to maintain context over long conversations. However, some promised features, such as multimodal input (e.g., interpreting photos or video), are not yet available and are expected to roll out later this year.

Gemini Live is available only in English and is exclusive to Google’s AI Premium Plan, priced at $20 monthly. Additional integrations with Google services like Calendar, Keep, and YouTube Music are also on the way, expanding the utility of this new AI tool.

Weekly Tech Highlight: Flux

Developed by Black Forest Labs, Flux is quickly gaining recognition as a formidable rival to established AI image-generation tools like Midjourney and Stable Diffusion. What sets Flux apart is its open-source nature and the ability to run on a well-equipped laptop, making advanced image generation more accessible to a broader audience.

Image generated using Flux.01 of an elderly couple walking hand in hand on the beach

The tool comes in three versions—Pro, Dev, and Schnell—each designed for different levels of performance and use cases. Initial feedback suggests that Flux excels in generating images that closely match text prompts, with particular strengths in rendering people, although its skin textures are still catching up to Midjourney’s latest offerings.

What makes Flux even more compelling is its integration into various platforms. Users can experiment with Flux through popular AI image tools like NightCafe, Poe, and more or run it locally using the Pinokio launcher—this flexibility and robust performance position Flux as a serious competitor in the AI image generation landscape.

Looking ahead, Black Forest Labs is also working on a text-to-video model that promises high-quality, open-source video generation. As Flux continues to gain traction, it’s quickly becoming a go-to tool for anyone looking to push the boundaries of AI-driven creativity.

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