Swans Yacht Sales is a long standing symbol of the sailing and yachting industry in Canada, having serviced the boating world for almost 40 years and now operating 5 marinas across Canada & the U.S. With a long standing history of brokerage services buying and selling boats, they are also the exclusive North American distributor of the famous Catalina Yachts.
Trew Knowledge was tasked with refreshing the brand standards of the organization while maintaining its original roots. Through research and strategy, we created a modern and edgy brand image focused on minimalistic design that highlighted the historic logo. With this image in mind, we created clean and modern corporate communications that showcased the luxurious product lines.
We also designed a website experience that would keep users engaged when browsing for new or used yachts which also needed to be accessible and easy to use for the marketing team . The result was a custom designed website built on WordPress that provided Swans with complete control on managing their digital marketing needs. Featuring a robust CMS (Content Management System), we delivered a custom web solution for staff to add new and used yachts for sale, publish blogs, manage events, post classifieds and engage in Q & A’s to name a few.
Working closely with leadership, we complimented the digital marketing efforts through experiential marketing at events such as international boat shows. This was critical in creating unique connections and showcasing their services.