Blu Burger Grille is a chain of gourmet burger restaurants located in Arizona. Blu Burger’s claim to fame is the Build Your Own Burger aspect of the menu. With many restaurants popping up in the area adopting the same style; Blu Burger needed to stand out and turned to Trew Knowledge for help.
We partnered with Blu Burger to establish a memorable brand within the Arizona state that focused on the uniqueness of the Blu Burger experience all together. A new responsive website was developed to help showcase their delicious and creative menu items, provide directions to the different locations, for those searching on mobile devices and also allow for potential employees to apply for current job openings.
Additionally, we wanted to create a fun and interactive campaign that embodied the Build A Burger experience, so we designed and executed a “Burger of the Month” contest.
The contest allowed users to go online and build their unique burger with a list of ingredients offered at Blu Burger or add their own. Users were asked to enter their name, e-mail, and give their burger a unique name for submission. Each month the judges would select a winning burger which would be featured as the “Burger of the Month” in the restaurants and received a gift certificate. The contest has since received hundreds of entries each month and proves to be a great success.
As an ongoing initiative, Trew Knowledge supports Blu Burger with Brand Management and ongoing marketing service.