Our consultants are focused on generating strategic plans that deliver measurable results and align with company objectives. Through participation, analysis and effective planning, we create strategic solutions that meet short or long term company goals.
Strategic Marketing & Media Planning
How effective is a message, if it is not delivered? … Whether planning for a short term campaign or long term structured marketing plan; we work with leadership to establish a detailed understanding of marketing objectives and create an effective marketing strategy that maximizes a limited budget and delivers measurable results.
Understanding the customer and competitive environment of an industry is fundamental for business planning and competitiveness. We provide research solutions tailored around specific company objectives and design these solutions to effectively provide measurable results for desired information. By applying technology, the internet and traditional methods of data collection to efforts such as:
- Survey design & execution
- Focus groups
We deliver informative and statistically based research derived from a combination of primary and secondary sources to answer the questions you have about sonsumers, business practices and industry trends.
Branding & Re-branding
A memorable brand is a successful brand. Our consultants work with leadership to understand and establish brand objectives through a comprehensive understanding of the brand elements, brand equity and desired brand image. Perhaps brand perception no longer identifies with the target market or the brand needs an initial introduction, either way, we work on elements such as:
- Business naming
- Product naming
- Logo design
- Company slogans
- Corporate identity materials
Guerrilla Marketing Campaigns
Launching a new offering or looking to generate increased awareness for a specific product or service is best done in partnership with someone who effectively organizes campaign initiatives and delivers results for marketing objectives. We work with leadership to develop an understanding of campaign goals and deliver creative, interactive and targeted marketing campaigns that generate measurable results. All it takes is one goal and one idea to deliver an exceptional campaign.
With the internet growing and the mass amounts of media constantly bombarding us with messages, professional copywriting is essential for delivering clear and succinct messages to an audience. We offer professional copywriting services for:
- Web content
- Technical writing
- Newsletter & Blogs
- SEO writing
- Press releases
Different services for copywriting usually require some collaboration with a client or industry expert in order to be accurate and relevant to your audience. However, we take the time to do our industry research and analyze the competition, allowing us to deliver strong written content.
Marketing Consultation and Advice
We offer professional Consultation & Advice for addressing specific marketing issues, advise on recommended solutions, strategic direction, general information including simple reviews of creative materials for peace of mind. We aim to be a resource for businesses looking for in depth, valuable
marketing guidance in areas such as:
- Online marketing
- Creative direction